Officer at the Town of Oakville. She was also in charge of policing a new corporate brand -
how it was applied to all communications - which included a visual identity incorporating a
logo and colour scheme.
years. In that time she produced all the printed material to support exhibits, education programs,
promotions, advertising, handouts, self-guided tours and publicity.
Sheila was editor, designer, production coordinator and distributor of the Oakville Museum's newsletter The Sea Gull, later called The Erchless Muse for nine years. This twelve-page communications piece outlined all of the museum's activities, events, milestones, staff, volunteers, education programs, exhibits, promotions, items for sale, facility rentals, capital projects, restorations and interesting heritage-related happenings within the community. The newsletter was produced quarterly and mailed to museum members and donors. It was also distributed to libraries, information & tourism kiosks, other heritage sites, advertisers, municipal councillors, trade shows and museum visitors. It kept members and donors informed, helped attract new members and raised the museum's profile.
Sheila has done work for artists and craftspeople such as photographing their work to build a portfolio,
and, as seen below, creating a one-page handout for trade shows or a postcard to promote an exhibit.
