While working for the Town of Oakville as Corporate Communications Officer, one of the new publicity initiatives Sheila developed was a special Fire Prevention Week supplement in
The Oakville Beaver.
This fun, informative 12-page supplement had games and activities aimed at children to teach them about fire safety. Blue Jays' tickets were offered as prizes and many ballots were received. Sheila had a caricature of the fire chief done by well-known cartoonist Steve Nease, and lots of photographs and graphics made it visually informative and appealing. It was also an excellent advertising vehicle for fire prevention-related businesses.
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