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While at The Ontario Historical Society, Sheila developed an idea for a province-wide heritage tourism promotion and helped formulate a successful grant application.
Sheila produced this supplement and promotion in the Toronto Star. Work included: compiling events list; securing trip prizes, sponsors, advertising and photographs; developing web copy and publicity.
Distribution was extensive and overruns were given to advertisers, participants and tourism kiosks.
See >>> Four-page Cultural Tourism Supplement
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